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Report on the Effects of Measure W
A resident committee, the Resident Committee on Maintaining a Safe and Self-Reliant Cathedral City met over several months in the fall of 2023 and early in 2024 to study unfunded needs in Cathedral City and explore options for addressing those needs. The committee ultimately recommended that the City Council consider placing a measure before the voters to provide a locally controlled source of funding to address the identified unfunded needs.
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The City Council heard the report of the resident committee on January 24, 2024, and directed staff to proceed with further discussion on a possible ballot measure, including conducting polling in the community to evaluate the viability of a potential measure. On February 28, 2024, the City Council authorized funding to conduct a statistically valid public opinion survey of the community to gather additional feedback on service priorities and funding needs in the community. Survey results were presented to the Council in study session on May 8, 2024. Almost three-quarters of respondents perceive the City needs additional funds; 40% indicated they saw a great need for additional funding and 33% indicated some need.
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Maintaining 911 emergency response, fire protection services, and repairing streets and potholes are leading priorities for uses of funds. Following is a list of the top funding priorities deemed most important by survey respondents:
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- Maintaining 911 medical emergency ambulance, fire and police response
- Maintaining fire protection and paramedic services
- Recruiting and retaining well-trained paramedics and firefighters
- Repairing neighborhood streets and potholes
- Preparing for, responding to, and recovering from rainstorms and other natural
disasters
- Maintaining gang prevention programs
- Protecting Cathedral City’s long-term financial stability
- Removing debris after rainstorms
- Helping prevent property crimes, including thefts and burglaries
- Keeping public areas and parks safe and clean
- Maintaining city services
- Maintaining police protection
To provide a further opportunity for residents to participate in the discussion of community priorities, a web page titled Join the Conversation was created and residents were invited, via a mailer sent to every home in Cathedral City, to complete a survey ranking identified priorities in terms of importance to them. About 200 people completed the survey. The following list outlines the priorities ranked highest:
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- Recruiting and retaining well-trained paramedics and firefighters
- Repairing neighborhood streets and potholes
- Maintaining gang prevention programs
- Preparing for, responding to, and recovering from rainstorms and other natural
disasters
- Helping prevent property crimes, including thefts and burglaries
- Keeping Parks safe and secure, including addressing homelessness
- Maintaining 9-1-1 medical emergency ambulance, fire protection and police
protection response
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The following is the ballot language that was referred to the voters by the City Council on July 24, which has subsequently been designated as Measure W:
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Cathedral City Services Measure Shall the measure providing funding for Cathedral City’s general services such as maintaining 911 medical emergency/ambulance/fire/police response and gang prevention programs; recruiting/retaining well-trained paramedics/firefighters; repairing streets/potholes; preparing for/responding to and recovering from rainstorms/natural disasters; keeping public areas/parks safe/clean; addressing homelessness; by increasing sales tax by ½¢ providing $5,000,000 annually until ended by voters; requiring audits, spending disclosure, funds locally controlled, be adopted?
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The Council resolution to refer the measure to the voters was adopted unanimously after considerable public comment. The measure, if approved by voters, will allow the city to address the items identified by the Resident Committee on Maintaining a Safe and Self-Reliant Cathedral City, by residents through the public opinion survey and by those who completed the on-line Join the Discussion questionnaire.
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The following table summarizes the effects of the approval of Measure W by the voters and compares those to the effects if the measure is not approved:
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| Effects of the Approval of Measure W |
Effects of the Rejection of Measure W |
| The Cathedral City Fire Department will be able to staff and place into service a fourth ambulance to maintain response times to medical emergencies even as calls for service increase. |
The Cathedral City Fire Department will continue to operate with three ambulances in service and may see slower response times to medical emergencies as calls for service increase. |
| Additional funding will be available for paving and maintaining neighborhood streets. |
Funding for street paving and maintenance will not increase and the condition of neighborhood streets may deteriorate further. |
| One-half cent will be added to the local transactions and use tax (sales tax) costing taxpayers 50 cents on a $100 purchase. |
The local transactions and use tax (sales tax) rate will remain unchanged. |
| Additional funding of about $5,000,000 annually, which is locally controlled and not subject to takeaways by the state or other levels of government, will be available to support services in Cathedral City. |
No additional locally controlled funding will be available for services in Cathedral City. |
| Funding will be available to allow Cathedral City to become a part of the Desert Recreation District providing parks and recreation services to residents and helping keep parks safe and secure. |
Cathedral City will not be able to join the Desert Recreation District. |
| The funds provided through Measure W will be subject to annual outside audit and strict oversight by a citizen advisory committee. |
There will be no Measure W funds to audit or oversee. |
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LeAnn Rimes Concert Tickets Now On Sale, Agua Caliente Casinos Announced as Title Sponsor of the Cathedral City International Hot Air Balloon Festival’s 10th Anniversary Event
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TICKETS NOW ON SALE: Concert tickets to see international multi-platinum-selling acclaimed singer/songwriter LeAnn Rimes at this year’s Cathedral City International Hot Air Balloon Festival are on sale here …Read more
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CONE ZONE ALERT: Soil Removal Under Ofelia Bringas Memorial Bridge/Date Palm Drive Under Way Along Cathedral Canyon Drive
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Contera Construction Corp. started working on the soil removal under Ofelia Bringas Memorial Bridge and Date Palm Drive Bridge. These projects consist of removing soil and debris deposited under these bridges during Tropical Storm Hilary. The soil removal is intended to restore the streambed elevation of …Read more
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One Year After Tropical Storm Hilary, Panorama Neighborhood Road Repairs, Reconstruction Are Complete
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The City Council of Cathedral City approved a notice of completion at the regular meeting on Wednesday, Aug. 14, 2024, for the pavement reconstruction and repairs on the Panorama Neighborhood streets impacted by Tropical Storm Hilary. The Public Works Department's announcement that street reconstruction in the area is now complete …Read more
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Riverside County Down Payment Assistance Program Available for First Time Home Buyers
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The Riverside County American Rescue Plan Act First Time Home Buyer Down Payment Assistance Program (ARPA FTHB) is designed to provide assistance to low to moderate-income persons in the purchase of their first home. Assistance may be provided for the down...Read more
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S.C.R.A.P. Gallery to Host Real People, Real Climate, Real Change Exhibit, Sept. 13 – Nov. 17, 2024
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It's for real. S.C.R.A.P. Gallery invites you to journey through climate change with the exhibit "Real People, Real Climate, Real Changes" from Sept. 13 through Nov. 17, 2024. This family-friendly, participatory exhibit demonstrates how climate change is changing and how those changes affect people's lives around the country and the world. Read more
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Public Arts Commission’s Quarterly Group Art Exhibits Continue Aug. 24 & 25, 2024, at Cathedral City Library
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The City’s Public Arts Commission (PAC) invites residents and visitors to attend the latest event in a series of Quarterly Art Exhibits at the Cathedral City Library, 33520 Date Palm Dr, Cathedral City, CA 92234. The next exhibit will be held Aug. 24 & 25, 2024. The first art show took place May 18 & 19, 2024. The …Read more
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Applications Now Available for City of Cathedral City's FY 2024-2025 Community Arts Grant Program
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The City of Cathedral City is delighted to announce the opening of the application period for the Community Arts Grant Program offered by the City of Cathedral City. This grant aims to support artists and organizations in the creation and implementation of art and art education projects that contribute to the cultural vitality and vibrancy of our … Read more
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Don’t Want to Come to City Hall to Do Business? No Problem. We’re Bringing City Hall to You.
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Cathedral City continues to make significant strides in enhancing its offering of online services. Since December, staff have implemented many new online services, making it easier and faster for residents and businesses to access essential services twenty-four hours a day, seven days a week, without ever having to leave their home or office – a plus, especially during our …Read more
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Tips to Help Avoid Heat-Related Illnesses From the County of Riverside Emergency Management Department
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The City of Cathedral City and the Coachella Valley continue to experience a prolonged period of extremely hot temperatures. Extreme heat is the leading weather-related cause of death in the U.S. However, heat-related illnesses and deaths are largely preventable with proper planning, education and action. The County of Riverside Emergency … Read more
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Quarterly Art Exhibit
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August 24, 2024
The Quarterly Art Exhibit in Cathedral City showcases a variety of artworks by talented local artists. This free community event takes place every three months, with each exhibit featuring new pieces to discover. Come out and support the arts while exploring the unique culture of Cathedral City. Read more
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Free Ice Cream Social
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August 31, 2024
🔥 Cathedral City Fire Department 🔥 🍦 Ice Cream Social 🍦 Event: Ice Cream Social Date: August 31, 2024 Time: 4:00 PM Location: Panorama Park & Ocotillo Park, Cathedral City Details: Join us for a fun-filled afternoon at Panorama Park or Ocotillo Park. The Cathedral City Fire Department is hosting a community Ice Cream Social, and everyone is invited. Enjoy free … Read more
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Hands-Only CPR & Stop the Bleed
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September 14, 2024
🩺 Learn to Save Lives with Hands-Only CPR & Stop the Bleed! 🚑 Join us for a life-saving training event where you'll learn essential skills to act quickly in emergencies. 📅 Date: September 14, 2024 🕙 Time: 10:00 AM 📍 Location: EOC, 32100 Desert Vista Rd In this training, you'll: Recognize cardiac arrest and perform hands-only CPR Master three crucial …Read more
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Celebrating Agnes Pelton: A Journey to Desert Art Center’s 75th Anniversary
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September 15, 2024
Join us in celebrating Agnes Pelton and the 75th anniversary of the Desert Art Center! 🎨✨ On Sunday, September 15th, from 10:00 am to Noon, come and explore the historic residence where Pelton auctioned off her painting to help create the original Desert Art Center. This "Come & Go Open House" is a unique opportunity to immerse yourself in local … Read more
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Stachetober 2024
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October 4, 2024
Get ready for the most epic event of the year! The Cathedral City Firefighters proudly present 🚒🔥 STACHETOBER 2024! 🔥🚒 Join us on October 4th at 5 PM at Luchador Brewing Company for an evening of fun, music, and community spirit—all supporting the Cathedral City Boys & Girls Club! 🎶 Music 🏆 Trophies 🎟️ Raffle 🛍️ Silent Auction 👕 …Read more
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CCHS Homecoming Parade & Rally
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October 17, 2024
The Cathedral City High School Homecoming Parade and Rally returns to Downtown Cathedral City on Thursday, October 17th from 4:30 pm to 5:30 pm. The parade route will mirror the route used last time in 2023 where it starts south of Perez Road on Cathedral Canyon Drive and continues south to Avenida Lalo Guerrero and turns left. Once on Avenida …Read more
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Coachella Valleys Battle in the Desert 2024
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October 19, 2024
Come watch the sport of amateur boxing at the Cathedral City Community Amphitheater in Downtown Cathedral City. Doors open at 4:00 pm 1st boxing match starts at approximately 5:00 pm For tickets, contact Jesus Gonzalez (760) 335-8895
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Howl-O-Ween
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October 26, 2024
The Cathedral City Parks & Community Events Commission presents the inaugural Howl-O-Ween 24 Dog Costume Contest from 9-10:30 a.m. at Panorama Park Dog Park, 28905 Avenida Maravilla, Cathedral City, CA 92234. Sponsored by: 1st place prize; Small/Large Dog - $75 from Denny’s on Vista Chino 2nd place prize; Small/Large Dog - $50 from Mary Pickford Theaters 3rd place prize; …Read more
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Halloween Spooktacular 2024
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October 27, 2024
Presented by State Farm Agent, Phil Goodge Cathedral City’s Halloween Spooktacular features trick or treating with over 50,000 pieces of candy! Join friends, neighbors, and family for a Spooktacular time including activities such as Halloween costume contests (two bikes given away each hour), police and fire exhibitions, music, and family games. Halloween Spooktacular provides you with information about the police … Read more
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Cathedral City International Hot Air Balloon Festival
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November 22-24, 2024
The City of Cathedral City is excited to announce Agua Caliente Casinos, the award-winning premier destination for entertainment in the Coachella Valley, as the title sponsor for the 10th-anniversary event, which will take place Friday, Nov. 22 – Sunday, Nov. 24, 2024. The festival will feature live food truck vendors from Southern California, a beer and wine garden, tethered balloon rides…Read more
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SnowFest
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December 14, 2024
Snow-Fest, scheduled from 4-8 p.m. on Saturday, Dec. 14, 2024, captures all the holiday spirit and places it at one event with holiday music, Santa and Mrs. Claus, a holiday tree lighting ceremony, and so much more. The annual event also includes Santa's Arrival Snow Fest Express – Free Train Rides Real Snow in the Park! Elf Workshop for Kids …
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Employment
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ASSISTANT CIVIL ENGINEER
CITIZENS ON PATROL (COP)
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LAND DEVELOPMENT ENGINEER
PERMIT TECHNICIAN I/II
POLICE CADET
POLICE OFFICER - LATERAL/ACADEMY GRADUATE
POLICE OFFICER RECRUIT
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PUBLIC SAFETY DISPATCHER - PART-TIME
PUBLIC SAFETY DISPATCHER II
RESERVE POLICE OFFICER
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