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Community Update
by Dr. Stone James - Economic Development Director
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Over the years, we have discussed the community- and quality of life-enhancing initiatives your Economic Development Department has led or supported. We have discussed the City Council’s proactive leadership and initiatives which solved or are addressing complex community issues. We have shared important successes such as improving disadvantaged residents’ access to higher education, improving the quantity and quality of jobs, and improving overall social conditions. We have discussed future opportunities. What we have not discussed are the fundamentals of economic development and how economic development is a vital component of any upwardly mobile progressive community.
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Economic Development, at its core, is focused on the intentional, proactive, and strategic efforts to improve levels of wealth, education levels, and public health within a community. At its core, Economic Development can be thought of as BEAR or BARE (depending on your preference). In either, case economic development is about Business Attraction, Retention, and Expansion. Economic Development looks inward on a community’s (and region’s) strengths and weaknesses, and, more broadly, looks outward to identify opportunities and threats. Based on this detailed analysis and stakeholder engagement, Economic Development crafts and implements strategic plans to address community weaknesses, build on community strengths, and to generally improve the economic, educational, and social opportunities.
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While other governmental departments must work within tightly defined municipal, county, state, or federal guidelines, Economic Development must be creative, strategic, and responsive to constantly changing market conditions. Economic development professionals must be incredibly determined and committed to equitably addressing the needs of all community members. A handful of economic development projects take months to complete. Most meaningful economic development projects take years to come to fruition. Prime examples include the City Council, City Manager, and Economic Development Department’s efforts to attract (beginning in 2017) and retain (in 2021 and 2022) College of the Desert’s $37M Roadrunner Motors Automotive and Advanced Transportation campus within Cathedral City. Another example and monumental win was the Coachella Valley Economic Partnership’s (CVEP) success in securing $78M to expand educational opportunities within the Coachella Valley.
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If you have time, a professional skillset, and a desire to work on improving the economic, health, and social opportunities within Cathedral City, please contact my department. In the coming year, we may have periodic volunteer opportunities.
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To stay on top of Economic Development activities and information, please bookmark www.ccedd.org. You can strengthen our City’s and businesses’ economic future by shopping local. Check out our website, Cathedral City Shop Local, to find categories and lists of all the companies within Cathedral City which need your support. Shopping at our businesses will help our retailers thrive, improve the quality of future retail opportunities, and keep your vitally-needed tax dollars within the City. Your tax dollars fund critical services such as Police, Fire, and road maintenance. There is no better way to attract new businesses than to ensure our existing businesses are prosperous.
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Lastly, your efforts to keep your properties clean, weed, and debris-free are paying off. Property appearance is an important selling point when prospective homebuyers, business owners, and developers look for a perfect location. Everyone is a part of Cathedral City's long-term success, and you are making a difference!
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FREE Public WiFi at Panorama Park
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Free Public WiFi Has Been Installed at Panorama Park. Now you'll have no problem posting pics of fido while visiting the new Panorama Dog Park. You can connect to the network using your computer, tablet, or mobile device.
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The installation was made possible courtesy of Councilmember Raymond Gregory who used his Council district improvement funds for the project. Panorama Park … Read more
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Mountain Views in Cathedral City
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Save a Life by Donating Blood – 9 Cities Challenge
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The 10th annual ‘9 Cities Challenge’ kicks off Friday, July 1, and runs until Wednesday, Aug. 31. The 2022 Nine Cities Blood Drive Challenge has begun in Cathedral City! Coachella Valley communities are going head-to-head to collect the most LifeStream blood donations to assist local hospital patients and save lives! Every two seconds, someone needs blood. Here in the … Read more
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Coachella Valley Battle in the Desert
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Watch the sport of amateur boxing at the Cathedral City Community Amphitheater in Downtown Cathedral City. Doors open at 6:00 pm 1st boxing match starts at approximately 7:00 pm All ringside tables are SOLD OUT! General admission tickets will be available at the door Saturday, October 1st! COVID-19 restrictions: The State of California recommends that all attendees be fully … Read more
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Tejano PowerHouse Entertainment, City of Cathedral City and Diaz Enterprises invites you to the rescheduled 4th annual Tejano Music Fest in Cathedral City featuring the best Tejano music, fiesta food and spirits on Saturday, October 29, 2022 from 5 pm to 10 pm at our new location, the Cathedral City Community Amphitheater, 68526 Avenida Lalo Guerrero, in Cathedral City, California. … Read more
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Cathedral City’s Halloween Spooktacular features trick or treating with over 50,000 pieces of candy! Join friends, neighbors, and family for a Spooktacular time including activities such as Halloween costume contests (two bikes given away each hour), police and fire exhibitions, music, and family games. Halloween Spooktacular provides you with information about the police and fire departments, to view special … Read more
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- FULL-TIME EMPLOYEE - $30.00 - $47.74 Hourly
- Department: Finance
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- FULL-TIME EMPLOYEE - $42.22 - $55.26 Hourly
- Department: ENGINEERING
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- PART-TIME EMPLOYEE - $15.00 Hourly
- Department: Police Department
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- FULL-TIME EMPLOYEE - $4,526.07 - $5,924.48 Biweekly
- Department: Facilities
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To view current job opportunities, apply for a position, or submit an interest card, please visit joincathedralcity.org
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