Maya La Feria International De Cultura projects a strong local and regional audience and would represent another local event dedicated to celebrating the culture and history of Latino countries/heritage. The event, which is a proposed partnership between the Cathedral City Chamber of Commerce and Camara de Comercio Guatemala USA, features folklorico performances, live entertainment and cultural cuisine/presentations representing Mexico, Central & South America. Event organizers also plan to include a car show, vendor artisan market, and carnival rides/games on the Festival Lawn.